About

At Protea Digital Insights, I craft powerful marketing strategies and elevated brand experiences that align with each client’s unique mission. My background spans seven years as a Marketing Director in the boating industry, where I led high-impact digital initiatives, large-scale event marketing, boat show activations, and manufacturer partnerships—blending performance marketing with immersive, in-person brand experiences.

Beyond digital strategy, I produce events and experiential marketing. From corporate events and trade shows and luxury lifestyle activations I oversee everything from concept development and vendor coordination to on-site execution and post-event analytics.

At Wayzata Marine, I led the marketing department to achieve a 33% increase in website traffic and significantly elevated email and social media performance, contributing to a 57.88% increase in unit sales in 2023. In 2020, River Valley Marine was recognized with Boating Industry’s “Best Digital Strategy” award for exceptional performance based on the marketing initiatives I led.

Today, I work with clients across marine, financial services, real estate, fine contemporary art, hospitality, and travel. Whether developing multi-channel campaigns, producing high-touch events, or shaping cohesive brand narratives across digital and physical spaces, my focus remains the same: to empower businesses to grow through strategic insight, creative execution, and meaningful audience connection.

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